Packaging · 2023

Hatshepsut
Frozen Food

Complete packaging system for Hatshepsut Frozen Foods — a 7-SKU frozen vegetable and fruit range for the Egyptian and MENA market. The design anchors on the iconic Hatshepsut Temple at Deir el-Bahari, rendered as a gold linework illustration, paired with a rising sun motif and Arabic calligraphy. A dual color system, forest green for vegetables, crimson red for fruit, ensures instant shelf differentiation while maintaining brand cohesion across the full range. Mockup photography was art-directed and generated using Gemini AI and Grok AI across retail, lifestyle, heritage, and editorial contexts.