Brand identity
Logo vs brand identity: what should your project include?
Understand the difference between a logo and a brand identity, with Daterra and Athar examples and a practical brief for your next design project.
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Ideas for brands,
objects & spaces.
Practical design guides by Marwa Elbadawi. Explore brand identity, packaging, artwork commissions and bespoke wallpaper through useful briefs and examples from the portfolio.
Packaging
How to brief a bilingual packaging range
Plan Arabic–English and multilingual packaging with a product matrix, language checklist and lessons from Daterra, Hatshepsut and Lili.
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How to brief an artwork or bespoke wallpaper commission
Prepare an artwork or custom wallpaper brief with room photos, dimensions, visual references, usage and production questions for MixedByMarwa.
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