Marwa Elbadawi · MixedByMarwa

Brand Identity Design

MixedByMarwa is a creative practice founded by Marwa Elbadawi. Marwa’s brand identity work brings logos, colour, typography and visual language together into a coherent system. The portfolio includes fashion, real estate and B2B brands, with an approach rooted in culture and adapted to each brand’s audience.

Discuss your project

The design scope

What this service covers

A logo is one part of a brand identity. The wider system explains how a brand looks across presentations, packaging, campaigns and digital products. When planning an identity project, think about where the brand needs to appear and which applications must be ready first. That makes the brief more useful than a list of preferred colours alone.

Logo and visual language: The core mark, supporting visual elements and how they relate to the brand story.
Colour and typography: A consistent palette and type direction for the brand’s intended applications.
Brand guidelines: Guidance for applying the identity consistently; the exact deliverables are agreed for the project.
Brand applications: Presentations, campaign layouts or digital touchpoints can be discussed as part of the scope.

Selected portfolio examples

See the work in context

RÉNZO Fashion

Brand Identity & Ad Campaign

A complete brand identity and editorial ad campaign for RÉNZO — a luxury women's fashion brand born between the confidence of Milan and the warmth of the Mediterranean. Custom R logomark, navy/terracotta/cream palette, The Seasons + Poppins typography, and three campaign creatives built around power, intent, and authority.

Explore RÉNZO Fashion

RIZQ B2B

Brand Identity & Platform Design

Full brand identity, website and mobile app design for a premium B2B wholesale platform for beauty, perfume, and lifestyle products. Calligraphic R logomark, deep navy & alabaster palette, Bauer Bodoni typography — the identity bridges large-scale B2B operations with high-end luxury aesthetics.

Explore RIZQ B2B

Aura & Key Real Estate

Brand Visual Language

A complete visual language and editorial presentation for Aura & Key Real Estate, expressing premium brand values through sophisticated layouts, crisp typography, and high-end property aesthetics.

Explore Aura & Key Real Estate

Before we talk

Prepare a useful brief

Send the essentials to marwa@mixedbymarwa.com. They provide a starting point for discussing the scope, requirements and timing of your project.

What your business does and who the identity needs to reach.
Whether this is a new brand, a refresh or a change in positioning.
Existing logos, brand materials and the applications you need.
Your launch date, budget range and who will approve the work.

Practical answers

Your questions

What is the difference between a logo and a brand identity?

A logo identifies the brand with a mark or wordmark. Brand identity also includes colour, typography, imagery and layout rules, so communication remains recognisable across different formats.

Can I see examples of your identity work?

The RÉNZO project combines a custom logomark, palette, typography and editorial campaign. RIZQ B2B connects its identity to website and mobile app design. Aura & Key shows a visual language applied to a real estate presentation.

How much does a brand identity project cost?

The website does not publish a fixed package price. Send your requirements, applications and timing to Marwa for a project discussion and a scope-specific quote.