Marwa Elbadawi · MixedByMarwa

Campaign Design & Art Direction

MixedByMarwa offers campaign design and art direction under Marwa Elbadawi’s creative direction. The portfolio connects brand stories to editorial visuals, social media creatives and event communication. Marwa Elbadawi’s work spans fashion, automotive concepts and brand activations, with each project page explaining the context and the work’s purpose.

Discuss your project

The design scope

What this service covers

A campaign needs a clear message as well as a visual direction. Start with the audience, the action you want people to take and the places they will see the work. A social post, an event backdrop and a print layout have different constraints, even when they share the same idea. Define those formats early so the visual system can adapt coherently.

Campaign visual direction: An idea, imagery and layout approach connected to the brand and its audience.
Social and digital creatives: Visual communication adapted to the agreed campaign formats.
Print and event communication: Supporting layouts for physical touchpoints and brand activations.
Art direction: Photography direction, CGI briefs and brand content direction can be discussed for the project.

Selected portfolio examples

See the work in context

RÉNZO Fashion

Brand Identity & Ad Campaign

A complete brand identity and editorial ad campaign for RÉNZO — a luxury women's fashion brand born between the confidence of Milan and the warmth of the Mediterranean. Custom R logomark, navy/terracotta/cream palette, The Seasons + Poppins typography, and three campaign creatives built around power, intent, and authority.

Explore RÉNZO Fashion

Multiple Brands

Multi-Brand Content

A curated collection of social media creatives designed to drive engagement across various sectors. Includes campaign art direction for "The Breath" and other ongoing brand content, designed to capture attention in fast-scrolling feeds.

Explore Multiple Brands

Spec / Hiring Task

Spec / hiring task

A series of premium automotive ad creatives for the DENZA B8 launch in the UAE market, developed as a hiring task for Al-Futtaim. Three distinct visual narratives — blue-hour luxury at the Sheikh Zayed Grand Mosque, golden-hour desert off-road power, and sunrise urban elegance against the Dubai skyline.

Explore Spec / Hiring Task

Before we talk

Prepare a useful brief

Send the essentials to marwa@mixedbymarwa.com. They provide a starting point for discussing the scope, requirements and timing of your project.

The campaign objective, audience and main message.
Channels, dimensions, formats and the required number of assets.
Available brand guidelines, copy, imagery and production resources.
Timing, approval stakeholders and the budget range.

Practical answers

Your questions

Where can I see campaign examples?

RÉNZO combines a fashion identity with three editorial campaign creatives. The social media collection includes brand content and The Breath art direction.

Is the DENZA project a commissioned client campaign?

The DENZA B8 work is identified in the portfolio as a spec / hiring task for Al-Futtaim. It demonstrates a creative direction concept rather than claiming a commissioned campaign or measured campaign results.

Can you guarantee engagement or sales from the designs?

The portfolio demonstrates design work and creative direction. Campaign performance also depends on the offer, audience, media distribution and measurement. No sales or engagement uplift is promised on this page.