Marwa Elbadawi · MixedByMarwa
Packaging Design
MixedByMarwa offers packaging design under Marwa Elbadawi’s creative direction. The portfolio includes frozen-food ranges, multilingual export packaging and visual systems across multiple SKUs. Marwa Elbadawi’s work connects brand identity, product information, colour and illustration so individual products belong to a recognisable family.
Discuss your project ↗The design scope
What this service covers
A product range needs both consistency and clear differences between variants. Packaging planning starts with the product, pack format, markets and information that must appear. A useful brief separates the brand story from the practical production inputs, including approved copy and supplier dielines. This helps everyone assess the same requirements before artwork is developed.
- Packaging visual system
- Colour, typography, illustration and layout direction for the product family.
- Range and SKU differentiation
- A visual hierarchy that helps distinguish flavours, products or tiers.
- Multilingual layouts
- Space and hierarchy for the languages and approved product information supplied for the pack.
- Brand presentation
- Pack mockups and supporting visuals can be discussed within the agreed scope.
Selected portfolio examples
See the work in context
Hatshepsut Co.
Packaging Design · MENA
Complete packaging system for Hatshepsut Frozen Foods — a 7-SKU frozen vegetable and fruit range for the Egyptian and MENA market. The design anchors on the iconic Hatshepsut Temple at Deir el-Bahari, rendered as a gold linework illustration, paired with a rising sun motif and Arabic calligraphy. A dual color system, forest green for vegetables, crimson red for fruit, ensures instant shelf differentiation while maintaining brand cohesion across the full range. Mockup photography was art-directed and generated using Gemini AI and Grok AI across retail, lifestyle, heritage, and editorial contexts.
Explore Hatshepsut Co. ↗
Al-Ittihad Co. / United Company for Development & Investment
Export Packaging
Multilingual export packaging for a premium Egyptian frozen vegetable brand targeting French, Italian, Dutch, German, and Arab markets. Bamboo weave texture, lily flower logomark, circular product window, and complete nutritional table across four SKUs: Haricots Verts, Macédoine de Légumes, Pois et Carottes, and Pois.
Explore Al-Ittihad Co. / United Company for Development & Investment ↗
El-Eithad Co.
Frozen Food Range
Complete product packaging rollout for El-Eithad's frozen vegetable range. The design system features clear color-coding, modern typography, and appetizing product windows that assure quality on crowded supermarket shelves. Includes specialized structural and visual adaptations for different product tiers.
Explore El-Eithad Co. ↗Before we talk
Prepare a useful brief
Send the essentials to marwa@mixedbymarwa.com. They provide a starting point for discussing the scope, requirements and timing of your project.
- Product list, pack sizes and the number of SKUs or variants.
- Target markets, required languages and approved product copy.
- Existing brand assets, supplier dielines and production requirements.
- Examples of the packaging challenge, intended launch date and budget range.
Practical answers
Your questions
Can you design packaging for a full product range?
The portfolio includes a seven-SKU Hatshepsut frozen-food system and range rollouts for Lili and El-Eithad. The number of variants, pack formats and shared design rules should be included in your brief.
Do you have multilingual packaging examples?
Lili’s export packaging covers French, Italian, Dutch, German and Arab markets. The Hatshepsut range incorporates Arabic calligraphy. View the project pages for the designs and their context.
What should I provide before packaging work begins?
Prepare your product list, pack dimensions or supplier dielines, brand assets, required languages and approved copy. Product claims, ingredients and regulatory text need confirmation by the business and its relevant specialists.