Branding · 2026

Athar أثر

A brand identity and gifting system for Athar, built around the idea of preserving emotions through meaningful handcrafted objects. A contemporary Arabic calligraphic mark is paired with an English wordmark, walnut brown and warm ivory foundations, botanical greens and champagne-gold accents. The identity carries through typography, botanical patterns, gift wrapping, packaging, tags and stationery, with guidelines for a consistent visual language across print and digital touchpoints.