Branding · 2026

Mada مدى

Brand identity, packaging and campaign art direction for Mada, an Emirati bath, body and scent brand. The identity interprets extent, reach and horizon through an architectural wordmark and a palette drawn from earth and water. Bilingual typography connects Bodoni Moda, 29LT Zarid and Avenir Next, while the Dar and Sahel collections create two complementary sensory worlds: the warmth of home and the openness of the coast. Product mockups, campaign visuals and gifting applications carry that story across the brand.